According to the expert, most Ukrainian companies already implement many social, environmental and management practices, but often do not measure and systematize them in accordance with international standards. That is why business increasingly often has to not only demonstrate the results of its work, but also confirm them in the language of indicators understandable to partners.
In the column, Iryna Voytovych draws attention to the fact that the reputation of the country directly affects the economy, investment attractiveness and export potential of the business. According to the RepCore Nations 2025 study, Ukraine ranked 26th among 74 countries. At the same time, in the UK, Germany and Canada, the level of readiness to invest in Ukrainian business and purchase Ukrainian products remains above average.
The material places special emphasis on the expectations of international partners. For the G7 countries, the issues of climate change, environmental protection, ethical business conduct, transparent corporate governance and respect for human rights are becoming increasingly important. That is why compliance with ESG principles is gradually moving from the category of competitive advantages to the category of basic requirements for working in global markets.
Iryna Voytovych also shared Enzym Group’s practical experience in implementing ESG approaches. The company began systematic work on forming an ESG strategy in 2024, conducted an audit, identified priority areas of development, and formed a roadmap for changes in accordance with international practices.
According to the expert, for Ukrainian manufacturers today it is especially important to:
determine industry ESG priorities;
conduct an audit of stakeholder expectations;
form long-term development roadmaps;
ensure transparency and regular reporting.
“If compliance with international expectations was previously an option, today it is a necessity. Reputation is built on proven results, and transparency is becoming one of the key arguments when entering new markets and attracting investments,” notes Iryna Voytovych.
The full column can be read on The Page website.
